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DEMOGRAPHICS OF THE HSB NETWORK USER
1. What Sex Are You?
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Male
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75%
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Female
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25%
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2. How Old Are You?
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UNDER 18
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35%
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18-24
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28%
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25-34
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17%
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35-44
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10%
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45-54
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7%
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55+
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3%
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3. What Is Your Education Level?
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SOME HS
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59%
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HS GRAD
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21%
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SOME COLLEGE
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15%
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COLLEGE GRAD
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10%
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POST GRAD WORK
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3%
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POST GRAD DEGREE
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1%
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4. What Is Your Income Bracket?
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UNDER 20K
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35%
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20-34K
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28%
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35-49K
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18%
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50-74K
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10%
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75-99K
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6%
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100K+
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3%
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5. Where Is Your Residence?
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US
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77%
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CANADA
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8%
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MEXICO
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0%
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AUSTRALIA
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3%
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EUROPE
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5%
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ASIA
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3%
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OTHER
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3%
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6. Do You have Us Bookmarked?
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YES
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76%
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NO
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22%
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NOT SURE
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2%
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7. Per Visit - How Much Time Do You Spend On This Site?
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> 5 MINS
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18%
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5-10 MINS
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44%
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11-20 MINS
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25%
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21-30 MINS
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8%
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31-60 MINS
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4%
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60+ MINS
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2%
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8. In A Day - How Much Time Do You Spend On The Web?
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Up to 1 HR
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22%
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1-2 HRS
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41%
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3-5 HRS
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24%
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5+ HRS
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13%
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9. How Often Do You Visit our Site?
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SEVERAL TIMES DAILY
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21%
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ONCE PER DAY
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46%
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TWICE PER WEEK
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24%
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ONCE PER WEEK
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6%
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ONCE PER MONTH
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2%
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RARELY
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1%
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10. Do You Buy From The Web?
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Yes
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41%
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No
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33%
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A Minor Amount
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26%
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11. If You Could Only Have One - Which Is Most Important To You?
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Radio
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3%
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TV
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29%
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Phone
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7%
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Cable
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10%
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Internet
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51%
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12. What is Your Internet Connection?
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DSL
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46%
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Cable Modem
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35%
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Wi-Fi
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2%
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Dial Up
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4%
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School provided high speed
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5%
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Work provided high speed
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8%
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13. Where do you visit us from?
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Home
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74%
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Work
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16%
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School
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4%
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Other
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6%
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14. Do You Play Basketball?
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Yes - Weekly
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35%
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Yes - Monthly
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6%
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Yes - every so often
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38%
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No
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21%
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**** This data was gathered via an in-house users survey conducted June 1st through July 12th, 2007 - and is based on the responses of a 3739 user pool.
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